from Prancer.com by Frank Byers
How much is my website going to cost?
How much should I spend on marketing?
from Prancer.com by Frank Byers
Those questions are complex with numerous possible answers. Your business success will depend on so many factors: Your health, your intelligence, your capital, the economy, your employees and many other factors – including your online presence.
The secret to a successful online prescience is new content, new content, new content. You must have the ability to add photography, video and the written word to your website and social media. If you possess the necessary skills in-house to write, photograph, video and otherwise add great information to your site for your customers AND you understand how to easily change and update your existing content, you will be successful. On the other hand, you will lose customers to another firm if they are more proficient than you or your company at adding content. At Prancer we believe the best website platform for almost all individuals and businesses is a WordPress CMS (content management system).
The cost, for a starter website, if you already have photos, video and art, is $3,000.00 to $5,000.00 – including basic onsite instruction. Your internet presence is very important. Your website is your introduction to the world. Your minimum ongoing labor costs, in hours, should be 8 hours a week for you, someone in your company or an outside contributor. You are the expert at what you do, you need to be in control of the data, the intelligence, the words and the art for your business. Prancer can help today. Call 208.515.2050 or email Frank Byers for more information.
Your marketing budget is so important to be able to compete effectively. A new business must allocate adequate funds to connect with new customers. Maybe an existing business could survive without online marketing, however, the business will certainly lose possible new customers to a competitor with a superior online advertising model. Your ROI (Return on Investment) from a well-crafted marketing plan will be very rewarding to you and your company.
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